Welcome to Shades Bitterne – a brand-new destination for luxury tanning and collagen therapy. Experience the signature Shades standard, now reimagined in a stunning new space designed for pure relaxation and radiance.

BOOK A SESSION

Vitamin D Production

UV rays from tanning beds can stimulate the production of Vitamin D in the skin, which is important for bone health, immune function and overall well-being.

SKIN CONDITION RELIEF

UV radiation was shown to provide a variety of advantages for various skin disorders. Indoor tanning using measured levels of UV radiation will help heal acne, psoriasis, and eczema.

Mood
enhancer

Exposure to UV light has been linked to improved mood for some people, potentially due to the release of endorphins, which are natural mood lifters.

Despite these benefits, it’s crucial to be aware of the significant risks associated with tanning bed use.

The World Health Organization classifies UV tanning devices as carcinogenic, and many health organizations advise against their use for cosmetic tanning.

It’s always best to consult with a healthcare profesisonal before using tanning beds.

A LEGACY OF LUXURY,
NOW IN BITTERNE

Founded in 2018, Shades has become synonymous with tanning excellence across Hampshire. What started as a passion for helping people feel confident in their skin has evolved into a premium experience trusted by hundreds of loyal clients.

At the heart of Shades is a simple belief – confidence radiates from within. Every client is welcomed like family, every visit is tailored to you, and every detail is designed to make you feel cared for.

Our new Bitterne location represents the next evolution of that philosophy. A beautifully designed studio where modern tanning meets timeless luxury, where our expertise meets your glow. This is more than a new address; it’s a new era for the Shades brand.

Our clients say it best

Shades isn’t just a studio, it’s an experience.

      EXCELLENT  
   Based on 159 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Nikki Harvey 
 30 August 2025
 
 
 Trustindex verifies that the original source of the review is Google. Lovely clean shop with lay down and stand up beds. The staff are so friendly and knowledgeable and will advise the beat lotion and time for your tan goals. Free and plenty of parking too. Never have to wait long and with 4 minutes to undress and apply lotion it’s perfect for me!
  
 
      Posted on Google  
   
   Dale Rollinson 
 13 August 2025
 
 
 Trustindex verifies that the original source of the review is Google. I went to reap the benefits of a boost in Vitamin D leading to a greater sense of wellbeing and finished my first tanning session with a beaming smile! I found Brett to be both approachable and considerate of my (many) questions as a newbie. I can't wait for my next session.
  
 
      Posted on Google  
   
   FayeOnThe Fleet 
 6 July 2025
 
 
 Trustindex verifies that the original source of the review is Google. Been using Shades for almost a year now. Still always welcomed with the same kindness upon arrival. Still as clean and stunningly beautiful Business as the day I walked in! So happy to have this professional tanning studio on my doorstep! Well done! Make sure to follow on social media pages as bundles and offers are available! That’s when I like to bulk buy my minutes! Enjoy!
  
 
      Posted on Google  
   
   Miles Mason 
 4 June 2025
 
 
 Trustindex verifies that the original source of the review is Google. I’ve just waited 40 minutes to get a sunbed with zero warning that there was such a large queue and seemingly friends of the staff being allowed to queue jump in the process. Embarrassing customer service unless the owner is in.
  
 
      Posted on Google  
   
   Al martinez 
 23 March 2025
 
 
 Trustindex verifies that the original source of the review is Google. Great place. Very welcoming, clean and modern. I was signed up within minutes. They gentleman I spoke to was very helpful, friendly and maintained a high level of duty of care throughout my time there. If you’re new to using sun beds they’ll take the time to consult with you and help you reach your goals in a safe and effective way. The machines were fantastic.☀️ You can get eye protection there, a selection of lotions and there are complimentary fragrances for you to use after your time in the sun bed. I’d definitely recommend this business whether you’re new to sun beds or experienced with them. 👍
  
 
      Posted on Google  
   
   Cerys Willis 
 13 March 2025
 
 
 Trustindex verifies that the original source of the review is Google. I’ve been coming to shades for a little while now, not only are the beds super good but the customer service is also amazing. Brett is so welcoming and knows his stuff if you have any queries.
  
 
      Posted on Google  
   
   Alicia Lovegrove 
 7 March 2025
 
 
 Trustindex verifies that the original source of the review is Google. Excellent sunbeds, hygiene standards impeccable! I wouldn't go anywhere else!
  
 
      Posted on Google  
   
   OliviaJane Day 
 24 February 2025
 
 
 Trustindex verifies that the original source of the review is Google. Visiting my parents for a week and didn't want to lose my colour, popped down to here as it was the closest place wow what an experience!! The knowledge is amazing, the beds are absolutely unreal and the little touches like the shutters, wipes and deodorant is so nice it actually makes you feel valued rather than just paying business. The price may seem higher than most places but 150% worth the money and I actually can do 4 minutes less than I would in my usual place. Definitely going to be a regular customer everytime I'm down my parents
  
 
      Posted on Google  
   
   liv hale 
 13 February 2025
 
 
 Trustindex verifies that the original source of the review is Google. Lovely people, very clean and always a great tan
  
 
      Posted on Google  
   
   Chloe Adby 
 13 February 2025
 
 
 Trustindex verifies that the original source of the review is Google. Love coming here, the sun beds are great and always clean. The staff are also friendly and really helpful!
  
 
  
  
 
     Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Enhance. Nourish. Extend.

Your glow doesn’t stop when your session ends.
Our in-studio product range has been carefully selected to complement your treatment – from intensifying bronzing accelerators to collagen-enriched skincare that locks in hydration and radiance.

Our team will help you choose products suited to your skin type and tanning goals, ensuring your results last longer and look even more flawless.

Leave with more than a tan. Leave with confidence.

Every visit is designed to be more than a treatment – it’s a moment of calm in your day, a reset for your mind, and a celebration of you.
From the gentle warmth of our tanning and collagen beds to the thoughtful touches that define the Shades experience, you’ll leave feeling refreshed, recharged, and radiant.

This new studio marks the next evolution of that promise.
A beautiful, welcoming space where expertise meets elegance – and where every shade of you is celebrated.

Get in touch

We would love to hear from you! Whether you have a question or just want to to know what we have going on, you can find all the information you need below.

Visit us

14 W End Rd, Bitterne Village, Southampton SO18 6TG

07376579158